Cadenzza is a fabulous new jewellery concept launched this year by the gorgeous Swarovski.
In August I curated a dinner to launch their brand to 15 key members of the fashion press.
The dinner was held at the St Martin's Lane Hotel in their private dining room.
I was briefed by the lovely team at Portas PR, and they very much gave me full creative reign, which was GREAT fun.
I wanted to give the guests a chance to interact with the jewellery and to give them a full body experience.
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Each course was given a fashion trend theme and this was incorporated into the tableware, music, props to display the jewellery on and even the scent in the room and wine.
TODAY I AM DANCING TO MY OWN TUNE
The guests arrived into the private dining room to the music of Robin Thicke, the table was laid with bright coloured props decorated with Cadenzza jewellery. Each place setting had brightly coloured plates, napkins and balloons floated above the table. When they sat down the waiters served them their first course, whilst in the background a themed playlist was playing.
TODAY I AM ROCK STAR
When they had finished eating the waiters cleared away all of their tableware; plates, napkins, cutlery. My team them cleared away all of the props. When the table was completely cleared they laid it afresh with black plates, black cutlery, black napkins. The music changed to a Nirvana track and my team walked in carrying these props displaying the jewellery. We placed them all in the middle of the table for the guests to admire. They were then served their first main of Black Cod.
TODAY I AM DIVA
When they had finished eating their second course, the table was cleared again, reset with gold plates, gold rimmed glasses, gold cutlery. Glasses were filled with a new, course specific wine and Diamond by Rihanna played loudly. Myself and my team carried in a candelabra, two birdcages, and gold pineapples as well as beautiful flowers and placed them carefully on the table. These gold pineapples went down an absolute storm. Flowers by www.katebrewer.co.uk
TODAY I AM SANTA
We cleared the table again, and this time replaced it with white crockery and cutlery. Zoe Deschanel and her band She & Him serenaded our guests with Christmas music. Whilst my team and I carried in white props displaying the jewellery into the middle of the table. The props had been scented with a Christmas scent so that all senses were being engaged. Before guests were served their white chocolate pudding, Santa delivered them each a beautifully wrapped white Christmas gift from Cadenzza.
TODAY I MET CADENZZA
For one last time we cleared the table entirely, and this time brought back out highlights of all of the 'courses'. Whilst guests took a closer look at the jewellery, they were served tea and coffee and listened to a Cadenzza playlist.
